we have committed to buy directly from farmers where possible,
to manage our water usage throughout the coffee-making process, to reduce our
electricity consumption where possible and to use recyclable or
compostable packaging for our products.
As mentioned before the Look and Feel of a brand is something we spent a lot of time developing to ensure that we are not only able to share amazing stories with you from the field as podcasts, blogs, and social posts but also through our products.
It is an inevitable truth that what we do in the next 10 years will impact the next 10 000, but if you look back at what we have achieved over the past decade (2011-2021) you might be amazed at the difference a small team of dedicated individuals has made.
As mentioned in Our Story, our challenge was to build a brand around things we knew and were passionate about, leading us to explorers and coffee.
During my primary school career, I recall a history teacher with a passion for exploration, she went above and beyond to teach us about the great explorers of old. We learned about Scott, Amundsen, and Shackleton.
Like most things, a brand or a business starts with an idea or a dream. For us it grew from a simple note along the spine of our journal: “Why not build a brand on something you know…. Explorers and Coffee”.
In most cases, these ideas become all-consuming – you find yourself doodling concepts, taking down notes about your thoughts while sitting with friends, planning around the dinner table,
How group of explorers, adventurers and film makers with a love for the perfect brew, started a coffee business.